If you’re serious about launching a clothing brand, choosing the right printing method is a game-changer. Whether you’re printing bold streetwear, high-performance gym gear, or premium fashion pieces, understanding DTG, screen printing, and sublimation is key. So, which one is the best fit for your brand? Let’s break it down.
DTG (Direct-to-Garment) Printing: The Best for Startups & Detailed Designs
What is DTG?
Think of DTG like an inkjet printer—except it prints directly onto fabric. It allows for highly detailed, colorful designs without requiring extensive setup.
Why It Works for Brands
✅ Perfect for small-batch and print-on-demand ✅ Unlimited color options & gradients ✅ Soft, high-quality prints that blend into fabric
Where It Falls Short
❌ Not the best for bulk orders—takes longer to print per piece. ❌ Limited to cotton fabrics—doesn’t work well on polyester or blends. ❌ Can fade over time if not properly cared for.Best for: Brands focused on detailed artwork, custom one-offs, and print-on-demand services.
Screen Printing: The Powerhouse for Bold, Bulk, and Branded Merch
What is Screen Printing?
A time-tested method where ink is pushed through a mesh screen onto fabric, one color at a time. It’s known for its durability and bold color payoff.
Why It Works for Brands
✅ Best for bulk orders—lower cost per unit when scaling. ✅ Vibrant, long-lasting colors—logos and bold designs pop. ✅ Works well on various fabrics—cotton, blends, and even some synthetics.
Where It Falls Short
❌ Setup costs can be high—not great for small runs. ❌ Limited color options—each additional color means extra cost. ❌ Not ideal for complex designs—better for solid shapes & logos.Best for: Established brands looking to produce bulk merchandise with a strong brand identity.
Sublimation: The Game-Changer for Performance Wear & All-Over Prints
What is Sublimation?
Sublimation uses heat to turn ink into gas, bonding it with polyester fibers. This results in an ultra-durable, fully integrated design.
Why It Works for Brands
✅ Best for all-over prints—designs cover every inch of the garment. ✅ Ultra-durable—won’t crack, peel, or fade. ✅ Lightweight feel—ink becomes part of the fabric, making it ideal for performance wear.
Where It Falls Short
❌ Only works on polyester fabrics—not suitable for cotton lovers. ❌ White or light-colored fabrics only—dark fabrics won’t work. ❌ Not as cost-effective for bulk production—time-consuming per piece.Best for: Athletic wear brands, high-energy performance gear, and brands that thrive on all-over custom prints.
Which Printing Method is Right for Your Brand?
FeatureDTGScreen PrintingSublimationBest for Small Orders✅❌✅Best for Bulk Orders❌✅❌Unlimited Colors✅❌✅Durability👍💪🔥Best for Cotton✅✅❌Best for Polyester❌❌✅Cost-Efficient for Bulk❌✅❌
The Bottom Line
- DTG is your go-to for print-on-demand and highly detailed designs.
- Screen Printing dominates when it comes to bulk orders and brand identity.
- Sublimation is unbeatable for performance wear and full-coverage prints.
Your brand’s success depends on making smart choices. Think about your niche, budget, and long-term goals—then pick the method that aligns with your vision. Whatever you choose, make it quality, make it bold, and make it stand out.